The Thread Counts
Yes, the Thread Counts, but not in the way you think it does.
High Thread Count = High Quality? No
The term 'Thread Count' has been misleading consumers for decades.
Many brands using lower quality short staple cotton, then attaching small strands of cotton called 'Piles' to the thread which the appears to be thicker. Mimicking more threads being used.
This method can make the sheets appear 2-4 times thicker. When really they are not at all.
Charging consumers a high price tag when low quality cotton was used.
Sustainable Threads Count: Organic, Recycled, or Regenerative cottons are traceable from farm to factory, minimising environmental impact.
Long Staple Yarns Count: The length of the yarn makes a big difference to the quality of the sheet.
Long Yarns are strong and soft and have durability.
Short staple yarns are quicker and cheaper to grow leaving you with a lower quality cotton, with a course hand feel or heavily washed to make softer.
At Common Thread we use super fine long staple organic cotton then tightly weave in a special process called 'Percale basket weaving'. This creates strength with a luxurious look and feel.
Percale sheets offer exceptional comfort due to their smooth and cool feel against the skin. Percale sheets are highly breathable, light weight which adds to comfort for hot sleepers or summer months. They are durable and easy to care for..
No wonder all the High-End hotels use Cotton Percale sheets.
